THE ZIMENT GROUP ANNOUNCES ORGANIZATION OF NEW DIVISION -- imap (INTEGRATED MARKETING AND PROMOTION) RESEARCH

NEW YORK, November 4, 2004 – The Ziment Group, a leading healthcare and pharmaceutical market research consultancy headquartered in New York, announced today that it has launched imap Research, a new division that will specialize in conducting multi-client studies for the pharmaceutical and healthcare industries.

“Our clients are looking more and more towards multi-client solutions when it comes to having an ongoing understanding of the therapeutic marketplaces in which their products compete,” said Howard Ziment, Chief Executive of the Ziment Group. “These solutions deliver powerful understandings about their markets that are different than what can be delivered through traditional custom designed market tracking research.”

imap Research will use the Ziment Group’s 28 years of experience in conducting marketing research as a launching point with which to develop superior solutions in tracking brand performance than are currently available today.

“imap will set new standards for multi-client offerings by leveraging the physical and intellectual capital already at hand within the Ziment Group,” said Ziment, “Powered by WebSurveyResearch and the Ziment Chronic Illness internet panels, this division has instant access to over 75,000 physicians and 400,000 patients from around the globe. This degree of access to all critical influencers is unprecedented in this space and will enable imap to provide fully integrated marketplace understandings and powerful recommendations for their clients.”

“All of this will results in powerful new ways in which to help clients realize their brand potential in research that does not break their budgets.“

About the Ziment Group:
The Ziment Group consists of Ziment, a full service consultancy offering custom marketing research for the healthcare and pharmaceutical industries worldwide; WebSurveyResearch which houses the largest dedicated panel of physicians with which to conduct marketing research through the internet; and imap Research, a division dedicated to conducting multi-client research.

The Ziment Group is the global healthcare research brand for The Kantar Group, the Information and Consultancy Division of WPP, plc. For more information on Ziment Group, go to www.zimentgroup.com.

<< back