Other Industries

"We understand."

It's really that simple. When we talk to our clients about our industry experience the conversation really boils down to one question - "Does the Ziment Group really understand my business issues in the context of the healthcare arena?"

We can confidently say "we understand," because ever since the Ziment Group first entered the world of healthcare and pharmaceutical marketing research back in the late seventies we've been there, shoulder-to-shoulder with our clients, helping to guide them through historic developments in the pharmaceutical industry.

Things have changed a lot since the seventies when the market was more product driven. Today we're seeing more crowded therapeutic categories, "me-too" drugs, direct to consumer advertising and a global marketing imperative. With the future bringing Genome research, the rise of MCO co-pay tier systems and the pressure to find ways to get longer life cycles out of current products, the challenge of differentiating your brand in a global marketplace never ceases.

The Ziment Group has always been among the first to take on new challenges in the industry, building invaluable experience. In the past decade alone, we've conducted over 1,000 projects for some 40 leading clients that have spanned virtually all healthcare markets and therapeutic categories, so we can confidently say "we understand, and we know how to do this."