onTRAK - Just Add Insight
We are proud to introduce onTRAK as a market tracking solution that addresses two issues that clients consistently face.
Issue #1: Market tracking costs too much
Clients say market tracking is one of their largest market research expenses - - but also one of their least strategic. Many feel they pay too much when all they really need are metrics for their management reporting.
Issue #2: Market tracking covers too little
When asked the simple question "How is the brand doing?" clients usually need to go to manycostly sources to understand the attitudes of physicians, patients and managed care; or to compare US physician attitudes with the physician attitudes in other important geographies.
onTRAK addresses these issues by providing:
onTRAK is three separate surveys in one delivery system
We survey high writing physicians on topics such as awareness; usage; attribute importance and brand imagery. Beyond these shared metrics, you have the opportunity to add in proprietary metrics to get usage in your patient types and perceptions on your attributes. We track physicians monthly so you can keep an ongoing assessment of your most critical constituent.
We also survey a robust sample of patients to determine their brand and advertising awareness, their attitudes about products and their compliance.
Finally we survey managed care pharmacy/medical directors to assess their attitudes and the formulary coverage for your brand.
The onTRAK delivery system is comprehensive
We provide the information from onTRAK in four different formats, to cater to the many preferences of your internal clients. First, we deliver PowerPoint graphs of all results; second we provide a user friendly interface so you can analyze the data and create PowerPoint graphs in real-time, third we deliver an integrated dashboard to give you a single view of brand performance across constituent and geography; and finally we deliver the entire data file in SPSS. All that is left is for you to add is the insight.
onTRAK provides three times the data at one third the cost
Clients who have reduced the scope of their market tracking - - either by reducing the frequency or by eliminating constituents or geographies - - are finding that with onTRAK they are able to get back the data they need to make the best decisions for their brand.
If you are facing the issues that your market tracking solution costs too much and covers too little, onTRAK may be the best solution to meet your market tracking needs.
To learn more about onTRAK:
