Multivariate Service
When we were writing the copy for this page we knew that Ziment Group’s long experience in the healthcare industry provides an incredible amount of intellectual capital that can be brought to bear in developing products for imap Research. We knew that we have tremendous corporate knowledge on how to help maximize brand performance in its category and its life stage. What we weren't sure about was the best way to sum up what was so special about the our product development team, so we asked our Chief Strategy Officer, John Tapper, Ph.D., for some help.
He told us this: "imap Research and the Ziment Group believe that the integration of data from multiple constituents and geographies combined with rigorous marketing science can create truly powerful business insight."
" OK thanks John," we said," but what does this actually mean to our clients?"
" Well, the Ziment Group has long-standing experience in conducting high-end quantitative research for pharmaceutical and healthcare clients, what this means is that our product development team is able to apply advanced multivariate techniques to complex problems in ways that drive powerful marketing strategies. This is the base from which imap Research products will be developed," he said.
"Powerful Marketing Strategies" we said, "imap’s clients will like that! "
