onMESSAGE

onMESSAGE is a powerful market research tool that measures Sales Force Effectiveness by monitoring the interaction between the physician and sales representative, specifically tracking message recall and detail execution.

onMESSAGE surveys the right physicians…

Recruit from targeted client lists & overlap with the All Global panel. Detailing in last 30 days and 7 days.   

..on both what they heard and recall…

Track unaided and aided message recall, length and setting of detail, brands mentioned (yours and competitors), topics discussed, actions taken (asked for business, patients mentioned, etc). 

…and collects the physician detail assessment...

Ratings of message/representative (relevance, credibility, enthusiasm, overall knowledge level, etc.). Rating of brand and competitive messages on most compelling/persuasive.

…and how the detail is expected to impact prescribing

Rating of impact of detail on future use. Anticipated prescribing of physician. Changes the physician would like to see in future details.