onMESSAGE Flexibility
While the
data are syndicated, onMESSAGE provides the flexibility for
customizing both the inputs and outputs in order to address your
brands individualized needs.
onMESSAGE provides client specific
inputs in three areas:
1) Custom Aided Messages:
Clients provide imap Research the specific aided messages
they are directing their representative to deliver to physicians.
After collecting unaided messages for the brand, physicians are
exposed to the aided message inputs provided by the client.
Proprietary results are delivered to a client to provide the
frequency that the messages are delivered and which messages are
most effective in the call.
2) Custom Patient Types:
Clients provide imap Research the specific patient types that they
are directing their representative to describe to physicians as the
most appropriate ones for their brand. Physicians are exposed to the
patient type inputs provided by the client. Proprietary results are
delivered to a client to provide the frequency that the patient
types are mentioned and which ones are most effective in the call.
3) Competitive Messages:
Clients provide imap Research with the specific messages
that are being delivered by their competitors in the category. After
collecting unaided messages for the competitor, physicians are
exposed to the message inputs provided by the client. Proprietary
results are delivered to a client to provide the frequency that the
messages are delivered.
The
onMESSAGE Flexible Output
With
onMESSAGE, the "canned" syndicated report doesn't exist! imap
Research gives clients the flexibility to design their output to
meet their individualized needs- from data file to dashboard and
everything in between. With onMESSAGE, there is no paying for a
deliverable that isn't used. We work to understand a clients
business and collaborate to design the deliverable that is most
appropriate to address their business needs.
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