Bios
Michael
Fronstin
Vice President of
Sales
Michael has a classic background in the pharmaceutical
and healthcare space to do the best work possible for
imap Research's clientele: experience on the client side
in both marketing and marketing research and experience
on the supplier side in analytics and client services.
This powerful combination allows him to truly understand
the problems that face clients as they look to grow
their brands. It also allows him to provide the best in
consulting services to his clients.
He has over a decade of pharmaceutical and healthcare
marketing research and consulting experience. Michael
started his career at Merck as a sales representative
before quickly moving into headquarters in roles of
Sales Analytics and Marketing Research. From there, he
moved to Merck/J&J as an Associate Product Director for
the Pepcid Marketing Team, managing the development and
execution of marketing plans and programs, while
maximizing profitability.
Just prior to joining imap Research, Mike was Director
of Strategic Consulting Services at TargetRx, where he
responsible for sales management and client service
across multiple accounts.
Mike holds an MBA in Health Administration from the
University of Miami, Florida, and a BA in Sociology and
minor in Business from the University of Albany, New
York.
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