For more
than a decade, Larry has made significant
contributions to Ziment Group, its growth and
upholding our high quality standards. Previously the
Director of Research Services for Ziment's full
service division, Larry made the transition to imap
Research
in December of 2005.
As the
Senior VP of Project and Systems for
imap,
Larry manages the team of researchers who support
imap's
work. In addition, he oversees the company's
systems, ensuring their efficiency.
Larry has over two decades of marketing research
experience, which spans from interviewing to
managing major custom studies. His career began as a
part-time executive interviewer while in school.
Upon graduation, Larry was a supervisor at Quick
Test, a mall-intercept facility in New York. Next,
Larry joined the full-service research firm Data
Development Corporation in New York as a field
supervisor and was later promoted to project
director.
Larry joined Ziment in 1993 as a Senior Project
Director where he managed hundreds of custom
research projects. He was promoted to Group Project
Director and then VP of Research Services.
Larry holds a Bachelor of Science in Business
Administration from Boston University.
