Bios

John Tapper, Ph.D.
Chief Strategy Officer
john.tapper@zimentgroup.com

John offers a wealth of experience in the practical application of sophisticated quantitative techniques. Throughout his career, he has helped clients in a broad range of industries to improve their competitive position through the strategic and rigorous use of multivariate approaches including decision modeling, market segmentation, marketing-mix modeling, and data-display techniques such as perceptual and correspondence mapping.

John began his career as a quantitative research specialist with a research-based strategic consulting firm specializing in the media and financial services industries. Here, John built models segmenting the media audience, predicting adoption rates for new technologies, and optimizing cable line-ups.

He later honed his multivariate skills at a global healthcare marketing firm, where he specialized in using multivariate techniques to bring business insights to marketing in the pharmaceutical industry. John's work spanned a wide range of therapeutic categories, developmental phases, and geographies, including several multinational studies for block-buster products.

John went on to refine his marketing strategy skills as a Principal with a premier international business strategy and technology solutions firm, where he helped to establish and lead the firm's quantitative marketing practice. In this capacity, he worked with large organizations to establish new brands, quantify the equity in their existing brands, and segment markets in new ways that maximize brand value and revenue.

John holds a Ph.D. in Mass Communication from the University of Wisconsin-Madison and a BA from the University of Colorado.

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