Bios

Howard Ziment
Chief Executive Officer
howard.ziment@zimentgroup.com

Howard is the CEO of the Ziment Group, a collection of companies dedicated to conducting healthcare marketing research worldwide. The Ziment Group is the healthcare research brand for the Kantar Group, the Information and Consultancy division of WPP, which is the largest marketing services organization in the world.

He also holds the title of CEO of the full-service strategic marketing research division of the group, also called Ziment, which specializes in the pharmaceutical and healthcare industries. Joining Ziment in 1987, he has extensive experience in marketing and marketing research. This includes the direction of or active participation in more than 1,000 custom research projects in his career.

Under Howard’s stewardship, the Ziment Group has gone from a four-person company in 1987 to its standing today as one of the top five healthcare marketing research brands in the world. Acquired by WPP in 2001, the Ziment Group has expanded its reach to include offices throughout the USA, London, Paris, Stuttgart and Barcelona.

Howard has been honored for his leadership and vision in the healthcare research industry. In 2003, the Pharmaceutical Market Research Group (PMRG) awarded him the industry’s highest accolade –The R.R. Fordyce Award -- in recognition of “contributions that are distinguished by excellence, innovation and integrity”.

He has spoken at numerous conferences, most notably for the American Marketing Association, the Pharmaceutical Marketing Research Group, the Council of American Survey Research Organizations, the Advertising Research Foundation, e-Healthcare, the Institute for International Research, the Interactive Marketing Research Organization and the Center for Business Intelligence. He holds a degree in Marketing from Georgetown University, and began his career at Saatchi and Saatchi Compton Advertising where he worked on several prominent accounts.

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