Heritage
There is a trend in syndicated market research. Newly formed
companies are emerging that have attracted millions of dollars
in venture capital to create "unique" solutions to address
existing client needs. These start-up companies are beginning
to learn market research and build physician panels in an effort
to compete for pharmaceutical market research budgets.
The
imap Research heritage is unique. imap Research was formed within
the worldwide healthcare research platform of
The Kantar Group,
the Information and Consultancy Division of
WPP, plc.
By forming within one of the largest pharmaceutical market research
groups in the world, imap Research is able to leverage existing
infrastructure and focus its efforts toward creating unique
syndicated solutions that address individualized business needs that
are fairly priced and provide maximum value.
Service has become a pivotal factor when selecting a market research
partner. We live the creed, "Your business, is our business," and
maintain a client-centric focus in everything we do.
We forge strong partnerships with our clients and learn their business. Every
project begins with a comprehensive understanding of the clients'
business questions and how our data will provide the answers.
Quality, accuracy and timeliness are the pillars on which we stand
throughout the project lifecycle, from concept to completion. |