About Us
Founded in December 2004, imap Research provides solutions to
the pharmaceutical industry, helping our clients better
understand the complex markets in which they compete.
Clients are oftentimes faced with a
trade-off when choosing between a custom solution and a syndicated
solution to address their pharmaceutical market research
priorities. When budget is not a factor, clients migrate to a
custom solution where they are able to control all the survey inputs
and reporting outputs to address their individualized business
need. When a "rigid survey" and a "canned report" will do, a
syndicated solution may be a viable option.
Imap Research helps address this
trade-off. The solutions from imap Research provide
flexibility in both the survey inputs and reporting outputs so that
clients can address their very individualized and customized
business needs. At the same time, the offerings maintain standards
necessary for clients to realize both the database benefits and the
cost benefits of syndicated solutions. |